The challenge to recognise effort.

Alright, let’s talk parenthood. Being a parent is one of the most rewarding (and challenging) experiences in life. Seeing your little ones grow up and develop into amazing humans is bound to bring tears to your eyes. But let’s be real, there are times when your kids drive you up the wall and back down again – it takes real effort to keep everything ticking over.

So, imagine how it would feel if your efforts went unrecognised. Any efforts, not just those you make as a parent but efforts at work, within relationships or other areas. We all want to feel valued and appreciated for the work we put in. Being acknowledged for our efforts is a basic human need.

Imagine if we treated adults the way we sometimes treat kids. Imagine working day in and day out, putting in hours of effort and dedication, only to have your accomplishments brushed aside or ignored completely. And yet, we can be guilty of doing just that to our kids.

Our children need to know that they’re doing a good job, and that their parents are proud of their progress. No matter how big or small the achievement, your child will appreciate your support and guidance. All around them adults recognize the efforts of other adults, validate them, praise, and congratulate them, why would it not be the same for children?

To really put this into perspective we developed the Mum and Dad tube challenge! A hard-hitting and often hilarious way in which the tables are turned and Mum and/or Dad are rewarded for their efforts. Wait until you see how it feels! And how brutal your kids are too!! It’s eye-watering. It hurts but it’s worth it.

So, the next time your child shows signs of trying to behave and work towards their goals, give them the credit they deserve. It might seem like a small thing, but it can make a world of difference to their confidence and self-esteem. After all, parenting is all about helping our kids grow and thrive – and what better way to do that than by showing them that their hard work is noticed and appreciated?